Addressing the evolving health and wellness market, Collagen Society entrusted us to craft a brand from scratch for their high-quality collagen powder. Designed with a focus on older individuals seeking a vibrant and healthy lifestyle, our goal was to encapsulate the essence of vitality and well-being. The chosen slogan, ‘Where aging gracefully is a lifestyle,’ became the guiding principle for the brand’s messaging.
Scope of work
Brand identity
Purpose
Embarking on a journey to define the core of this project, our exploration unearthed a profound commitment to crafting high-quality products specifically geared towards the aging population. This purpose-driven mission became the cornerstone that guided the development of a comprehensive brand strategy and core identity. The outcome is a visual representation meticulously designed to mirror the brand's commitment to excellence, well-being, and sustainability. This visual identity seamlessly merges a sense of vitality with the assurance of high quality, embodying the brand's dual goals of providing high-quality products tailored for those embracing a vibrant and healthy lifestyle in their later years, along with a commitment to sustainability, reflected notably in the packaging design.
