Sapta is a skincare brand dedicated to simplifying routines for individuals who are new to skincare or feel overwhelmed by the multitude of choices available.
Scope of work
Brand strategy
Brand identity
Website development
Social media management
Photoshoot
Packaging Design
Purpose
Our objective was to build a cohesive, authentic brand identity that reflects Sapta’s commitment to simplicity, sustainability, and empowering customers to make informed, conscious skincare choices. The brand identity needed to connect emotionally with its audience, emphasising trust, calmness, and sustainability while maintaining a minimalist aesthetic.
“Defined has been an incredible partner in bringing Sapta’s vision to life. They deeply understood our mission and were able to translate it into a brand identity that perfectly reflects our values of simplicity, sustainability, and authenticity. Their attention to detail and commitment to our project have resulted in a brand that truly resonates with our audience. We couldn’t have asked for a better collaboration.”